It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
|in Millions of USD||2011||2010||Δ |
Staying true to the rich heritage—and authentic, all-American spirit—of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. They gave them their distinctively Lucky look by literally putting them through the wringer—ripping, fraying, sanding, patching and washing by hand—to give them true character and soul. Then, they added authentic hardware, personalized touches and playful details, and an American legend was born.
Their jeans are made for the free-thinker, the artist, the dreamer; they’re made to dance, work, run, jump, play and rock ‘n’ roll (just like you). Their inspiration doesn’t just come from the rugged workwear of denim pioneers, but from the free spirit and laid-back lifestyle of our Southern California roots. They find inspiration everywhere, from the secluded outlooks of Big Sur, to the old-school tattoo parlors of Venice and the beautiful beaches of Malibu.