Lotus Financial Report

Festina Group Financial Report

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Brand Description

Profile

Realized in 1980, the Spanish businessman Miguel Rodriguez his dream to develop his own watch brand. The first Lotus collection was created by the motivation to deliver high-quality watches with a contemporary design at very affordable prices, which correspond exactly to the tastes of customers. The more than 25 years of success story of Lotus confirms this concept. In Spain, Lotus, with over 1.3 million sold watches for years absolute market leader. Every third Spaniard carries a lotus-Clock. In 2003, the capacity through the acquisition of large factories are finally expanded so that the export of the brand in Germany and France became possible. Meanwhile, there are lotus in many other European countries. Also in 2003, Lotus introduced the series "2gether," an extraordinary collection of ladies watches in combination with matching jewelry. From this idea, a year later with Lotus developed its own style brand for exclusive stainless steel jewelry.

Business Strategy

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Lotus Marketing Research