Available from August 2020, Longchamp launches its new eco-friendly line, Green District. Crafted from ECONYL® regenerated nylon with carefully selected pieces of leather. The revolutionary material is the success of the Italian company Aquafil. Nylon waste recovered from the oceans undergoes treatment and conversion into nylon yarn.
Longchamp
Market Segment
Premium
Core Business Bags
Core Business Bags
Longchamp Financial Report 2018
Longchamp SAS Financial Report
Financial Data for this company are not publicly available
Official Websites
Longchamp website
Longchamp ecommerce
Official Social Media
Brand Description
Establishment
Year
1948
City
Paris
Country
France
Founder
Jean Cassegrain
Head Designer
Sophie Delafontaine
Profile
Longchamp is 60 years old. The brand story began in 1948 when Jean Cassegrain, the father of today's President, founded the company.
Longchamp has handbags that come in a whole range of sizes, in different designs and that can be carried in an equally wide variety of ways. There are also briefcases, diaries, luggage, travelcases or suitcases. Accessories include gloves, belts, scarves, umbrellas and even jewelry.
Longchamp's small leathergoods offer a wide range of articles: wallets, cardholders, purses, and check holders.
Business Strategy
Core Business
Bags
Target
Men
Women
Product Categories
Accessories
Apparel
Bags
Longchamp SAS profile
Telephone
+ 33 1 43 16 00 00
Fax +33 1 43 16 00 01
Date of foundation n.a.
Type of Company Private
Fax +33 1 43 16 00 01
Date of foundation n.a.
Type of Company Private
Headquarters
Ownership (Top Shareholders)
Longchamp SAS doesn't provide the information on its shareholders.
Longchamp SAS Brands
Longchamp Latest News
Longchamp's new eco-friendly line
Longchamp downsizes in Russia
Longchamp will take a step back in Russia and have a digital retail presence via its e-shop.
In 2019, the division reportedly generated revenues of €3.28M (RUB263.4M), but suffered losses for €260,000. The lockdown imposed in Russia in the spring, and the slow recovery that followed, put the company’s cash flow under severe pressure.
In 2019, the division reportedly generated revenues of €3.28M (RUB263.4M), but suffered losses for €260,000. The lockdown imposed in Russia in the spring, and the slow recovery that followed, put the company’s cash flow under severe pressure.
Longchamp's Fall 2020 collection
'Green Light', the Longchamp Fall 2020 collection inaugurates a whole new concept to highlight its collections based on its original visual identity.
The Vert Heritage is inspired by the colors of the racetrack drawn by Turenne Chevallereau in 1951.
The Vert Heritage is inspired by the colors of the racetrack drawn by Turenne Chevallereau in 1951.
Longchamp's exclusive piece for charity auction
Longchamp joins the online auction by creating an exclusive #MyPliage piece to assist the grassroots movement #ProtegeTonSoignant.
The proceeds of this auction were immediately used to buy and deliver medical equipment to hospitals and medical staff in France.
The proceeds of this auction were immediately used to buy and deliver medical equipment to hospitals and medical staff in France.
Kendall Jenner X Longchamp
Kendall Jenner features Longchamp campaign for Spring Summer 2020 collection.
For its new collection, the Maison Longchamp reinterprets the Roseau design, one of its most famous lines from the time of its creation in the 90s.
For its new collection, the Maison Longchamp reinterprets the Roseau design, one of its most famous lines from the time of its creation in the 90s.
Longchamp Marketing Research
Post-Pandemic Market Trends in The Fashion Industry
The several months of lockdown due to the global pandemic of COVID-19 in 2020 led to a major shift in...
28 pages
2018 Chinese New Year
China’s Lunar Near Year is many things to that country’s population. Just as Christmas and New Year a...
45 pages
Fashion E-Commerce in China
Chinese fashionistas have a very high purchasing power, and most customers were accustomed to buying ...
56 pages
Chinese Social Media Trends
Chinese social media platforms are just another way brands do commerce, and it is just growing. Compa...
40 pages
The Democratization of Fashion
Long gone are the days when fashion was exclusively served to just the aristocrats and fine individua...
36 pages
Personalization In Fashion
The made-to-order aspirational luxury trend has long been a thing of a niche VIP society. Only a besp...
42 pages
Western Social Media Platforms
Social Media today is not just another marketing channel, it is a mandatory part of the brand marketi...
60 pages
Top 10 Celebrity Ad Campaigns of Premium Handbag Brands
For most luxury brands, handbags are their fastest growing and most revenue-generating product segmen...
66 pages
WeChat Marketing Strategies for Fashion & Luxury Brands
With 355 million monthly active users as of March 2014, WeChat has managed to catch the attention of...
107 pages
Are you from Longchamp?
Or perhaps you need help to leverage your brand's power to deliver real business impact?
We have solutions for your needs!