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Lion,
France
Born in Lyon, the silk capital, the brand enjoys an international reputation for creating exquisite designs and colors in satin, silk, guipure embroideries and calais lace. With her spirit of haute...
Born in Lyon, the silk capital, the brand enjoys an international reputation for creating exquisite designs and colors in satin, silk, guipure embroideries and calais lace. With her spirit of haute couture, Lise Charmel has become a by-word for French lingerie thoughout the world.Brand Details
Brand Strategy
Market segment
Premium
Core business
Underwear & Lingerie
Targets
Women
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