Li-Ning

Company Li Ning Co Ltd
Country China
Email n.a.
Telephone +86 10 8080 0808

Market Segment Mass Market
Core Business Active Wear

Li-Ning Financial Report 2021

Income Statement Trend

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Revenue

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Li Ning Co Ltd doesn't provide the Operating Margin figure for Li-Ning.

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of CNY	2014	2013	Δ 2014/2013	2012	Δ 2013/2012	2011	Δ 2012/2011	CAGR
Revenue

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Li-Ning Updates

Li-ning x BAYC

Li Ning Co Ltd Financial Report 2021

Income Statement Trend

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Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of CNY	2014	2013	Δ 2014/2013	2012	Δ 2013/2012	2011	Δ 2012/2011	CAGR
Total Revenue
Cost of Sales
Gross Profit
Operating Income
Net Income

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Balance Sheet Highlights

in Millions of CNY	2014	2013	Δ 2014/2013	2012	Δ 2013/2012	2011	Δ 2012/2011	CAGR
Current Assets
Total Assets
Current Liabilities
Equity

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Li Ning Co Ltd Annual Report

Official Websites

Li-Ning website

li-ning.com/

Li-Ning ecommerce

shop.li-ning.com/

Official Social Media

Brand Description

Establishment

Year

1990

City

Beijing

Country

China

Founder

Li Ning

Designer

Profile

Li Ning Company Limited is one of the leading sports brand companies in China, mainly providing sporting goods including footwear, apparel, equipment and accessories for professional and leisure purposes primarily under the LI-NING brand. Headquartered in Beijing, the Group has brand marketing, research and development, design, manufacturing, distribution and retail capabilities. It has established an extensive supply chain management system and a retail distribution network in China, predominantly through outsourced manufacturing operations and franchised distribution.

In addition to its core LI-NING brand, the Group also manufactures, develops, markets, distributes and/or sells sports products under several other brands, including Double Happiness (table tennis), AIGLE (outdoor sports) and Lotto (sports fashion) which are either self-owned by, licensed to or operated through joint ventures.