Li-Ning
Market Segment
Mass Market
Core Business Active Wear
Core Business Active Wear
Li-Ning Financial Report 2018
Income Statement Trend
Net Sales
It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Operating Margin
Li Ning Co Ltd doesn't provide the Operating Margin figure for Li-Ning.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of CNY | 2014 | 2013 | Δ 2014/2013 | 2012 | Δ 2013/2012 | 2011 | Δ 2012/2011 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Net Sales |
Li Ning Co Ltd Financial Report
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of CNY | 2014 | 2013 | Δ 2014/2013 | 2012 | Δ 2013/2012 | 2011 | Δ 2012/2011 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Total Revenue | ||||||||
| Cost of Sales | ||||||||
| Gross Profit | ||||||||
| Operating Income | ||||||||
| Net Income |
Balance Sheet Highlights
| in Millions of CNY | 2014 | 2013 | Δ 2014/2013 | 2012 | Δ 2013/2012 | 2011 | Δ 2012/2011 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Current Assets | ||||||||
| Total Assets | ||||||||
| Current Liabilities | ||||||||
| Equity |
Li Ning Co Ltd Annual Report
Official Websites
Li-Ning website
Li-Ning ecommerce
Official Social Media
Brand Description
Establishment
Year
1990
City
Beijing
Country
China
Founder
Li Ning
Designer
Profile
Li Ning Company Limited is one of the leading sports brand companies in China, mainly providing sporting goods including footwear, apparel, equipment and accessories for professional and leisure purposes primarily under the LI-NING brand. Headquartered in Beijing, the Group has brand marketing, research and development, design, manufacturing, distribution and retail capabilities. It has established an extensive supply chain management system and a retail distribution network in China, predominantly through outsourced manufacturing operations and franchised distribution.
In addition to its core LI-NING brand, the Group also manufactures, develops, markets, distributes and/or sells sports products under several other brands, including Double Happiness (table tennis), AIGLE (outdoor sports) and Lotto (sports fashion) which are either self-owned by, licensed to or operated through joint ventures.
Business Strategy
Core Business
Active Wear
Target
Men
Product Categories
Accessories
Active Wear
Apparel
Shoes
Li Ning Co Ltd profile
Telephone
+86 10 8080 0808
Fax +86 10 8080 0000
Date of foundation 2004
Type of Company Listed
Fax +86 10 8080 0000
Date of foundation 2004
Type of Company Listed
Headquarters
Ownership (Top Shareholders)
Li Ning Co Ltd doesn't provide the information on its shareholders.
Li Ning Co Ltd Brands
Li-Ning Marketing Research
Sina Weibo for Fashion and Luxury Industry
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