Company Li Ning Co Ltd
Country China
Email n.a.
Telephone +86 10 8080 0808
Market Segment Mass Market
Core Business Active Wear

Li-Ning Financial Report 2018

 

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Li Ning Co Ltd doesn't provide the Operating Margin figure for Li-Ning.

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of CNY20142013Δ
2014/2013
2012Δ
2013/2012
2011Δ
2012/2011
CAGR
Net Sales        
 

Li Ning Co Ltd Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of CNY20142013Δ
2014/2013
2012Δ
2013/2012
2011Δ
2012/2011
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of CNY20142013Δ
2014/2013
2012Δ
2013/2012
2011Δ
2012/2011
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Li-Ning website
Li-Ning ecommerce

Official Social Media

Brand Description

Establishment

Year
1990
City
Beijing
Country
China

Founder

Li Ning

Designer

Profile

Li Ning Company Limited is one of the leading sports brand companies in China, mainly providing sporting goods including footwear, apparel, equipment and accessories for professional and leisure purposes primarily under the LI-NING brand. Headquartered in Beijing, the Group has brand marketing, research and development, design, manufacturing, distribution and retail capabilities. It has established an extensive supply chain management system and a retail distribution network in China, predominantly through outsourced manufacturing operations and franchised distribution.

In addition to its core LI-NING brand, the Group also manufactures, develops, markets, distributes and/or sells sports products under several other brands, including Double Happiness (table tennis), AIGLE (outdoor sports) and Lotto (sports fashion) which are either self-owned by, licensed to or operated through joint ventures.

Business Strategy

Market Positioning

Mass Market

Core Business

Active Wear

Target

Men

Product Categories

Accessories
Active Wear
Apparel
Shoes
 

Li Ning Co Ltd profile

Name Li Ning Co Ltd
Website lining.com
Country China
VAT Number n.a.
Telephone +86 10 8080 0808
Fax +86 10 8080 0000
Date of foundation 2004
Type of Company Listed

Headquarters

Opto-Mechatronics Industrial Park No. 8 Xing Guang 5th Street Zhongguancun Science & Technology Area Tongzhou District Beijing, 101111

Ownership (Top Shareholders)

Li Ning Co Ltd doesn't provide the information on its shareholders.

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