Leonor Greyl
Hair Care / Skin Care
Behind the success of the LEONOR GREYL brand, there are all the ingredients of success: the expertise of more than 40 years in hair care treatment using only natural products, the passion of health...
Behind the success of the LEONOR GREYL brand, there are all the ingredients of success: the expertise of more than 40 years in hair care treatment using only natural products, the passion of healthy and glamorous hair and the most important: the love of her profession. LEONOR GREYL is a brand, a range of hair care products, an Institute, a family business, where everyone is passionate about hair beauty. In 1968, after meeting her future husband Jean-Marie Greyl who has an extraordinary knowledge of botanicals, the pair created the LEONOR GREYL brand. In 1968, ‘natural’ was not yet the fashion but these natural products were a hit and continue to have success today. Some of original products are still some of the most popular and sought after treatments by prestigious hairdressers in Paris and worldwide: PALM OIL, WHEAT GERM OIL, MAGNOLIA, HONEY SHAMPOO, CREAM OF FLOWERS. LEONOR GREYL produces environmentally friendly products. LEONOR GREYL is the brand specialist in hair treatments using only high grade natural ingredients – all environmentally safe. Created with delicate aromas and plant extracts, the products give our hair more brilliance, more glamour and more beauty. LEONOR GREYL was the first to incorporate vitamins in her shampoos. Her signature Wheat Germ Oil was the first oil developed that washes and purifies scalp deficiencies while foaming with water contact. Leonor Greyl was also the first to formulate a gentle everyday use coal tar-free dandruff shampoo. LEONOR GREYL products are internationally renowned and loved by top models, beauty experts and VIP’s alike.Brand Details
Founder
Jean-Marie Greyl
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Women
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