Company VF Corporation
Country United States
Email irrequest@vfc.com
Telephone +1 336 424 6000
Market Segment Bridge
Core Business Apparel

Lee Financial Report 2018

 
Financial Data for this brand are not publicly available
 

VF Corporation Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

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Balance Sheet Highlights

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Official Websites

Lee website
Lee ecommerce

Official Social Media

Brand Description

Establishment

Year
1889
City
Salina
Country
United States

Founder

Henry David Lee

Designer

Team of designers

Profile

Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by VF Corporation, the largest apparel company in the world. Its headquarters is currently in Merriam, Kansas, just outside of Kansas City, Missouri. The company states that they are an international retailer and manufacturer of casual wear and work wear and that they have more than 400 employees in the United States. In Australasia, the brand is owned by Pacific Brands since 2007, after it was acquired from Yakka.
The company was formed in 1889 by Henry David Lee as the Lee Mercantile Company at Salina, Kansas producing dungarees and jackets. The growth of Lee was prompted by the introduction of the Union-All work jumpsuit in 1913 and their first overall in 1920. Later in the 1920s Lee introduced a zipper fly and continued to expand. Around this time, the first children's overall line was sold. In 1928 H.D. Lee, founder and president of The H.D. Lee Mercantile Company, died of complications following a heart attack. During the 1930s and 1940s the company became the leading manufacturer of work clothes in the US. In 1944, the Lazy "S" became the official Lee back pocket. A flood wiped out Lee's Kansas City distribution center. It ruined the entire stock of merchandise, except the Buddy Lee dolls, which floated. In 1954, Lee expanded into casual wear. During the 1960s the company expanded to 81 countries and in 1969 was acquired by VF Corporation, becoming a brand. Lee aired its first television advertisement, which promoted Lee western wear. In the 1970s Lee shifted its focus from the workwear business and began catering to fashion cycles. Lee created an all-new fit for women under the Ms. Lee label. A youth wear line for boys and girls was introduced. In 1996, the company launched Lee National Denim Day as part of National Breast Cancer Awareness Month. Working with the Entertainment Industry Foundation, Lee National Denim Day has raised over $75 million to help fund breast cancer research programs.
In 1981, 240 factory workers in Greenock, Scotland, staged a sit in in protest against plans to move the factory to Northern Ireland. What was planned as a one night protest continued for 7 months. As of 2005, Lee Jeans have been manufactured by Arvind Mills in a number of small factories in Chamarajanagar, India. 60,000 workers produce 5,000 pairs of jeans a day.
Within the USA, the company spends more than $40 million per year on advertising. In 2009, Olson was appointed as the lead interactive agency for the American brand and redesigned their website. Barkley Inc. had previously handled interactive advertising for the brand. Arnold Worldwide continues to provide offline advertising services for the brand.

Business Strategy

Market Positioning

Bridge

Core Business

Apparel

Target

Men
Women

Product Categories

Accessories
Apparel
Bags
Denim
 

VF Corporation profile

Name VF Corporation
Website vfc.com
Country United States
VAT Number n.a.
Telephone +1 336 424 6000
Fax +1 336 424 7668
Date of foundation 1899
Type of Company Listed

Headquarters

105 Corporate Center Blvd.27408 - Greensboro, North Carolina

Ownership (Top Shareholders)

PNC FINANCIAL SERVICES GROUP,INC: 19.65%
CAPITAL WORLD INVESTORS: 7.17%
FMR LLC: 4.90%
THE VANGUARD GROUP,INC: 3.74%
STATE STREET CORPORATION: 3.46%
JP MORGAN CHASE&COMPANY: 2.39%
BLACKROCK FUND ADVISORS: 2.11%
CAPITAL RESEARCH GLOBAL INVESTORS: 1.99%
NORTHERN TRUST CORPORATION 1.97%
BLACKROCK INSTITUTIONAL TRUST COMPANY N.A.: 1.92%
WASHINGTON MUTUAL INVESTORS FUND 4.62%

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