Launer London
Accessories / Bags
Launer was established around 1941 with a defined mission; to make elegant handbags and leather goods from the very best materials, superbly finished and handmade by the highest skilled craftspeopl...
Launer was established around 1941 with a defined mission; to make elegant handbags and leather goods from the very best materials, superbly finished and handmade by the highest skilled craftspeople. Launer pioneered British made goods when others opted to manufacture abroad and has remained true to this pledge more than 70 years later. Each item is handmade using traditional methods in a Grade II listed building in the Midlands, the premises have been a home for the manufacturing of leather goods since its construction in 1904. Since Gerald Bodmer took over the firm in the early 80’s, Launer has built an enviable reputation with Royalty, Heads Of State and Society ladies. In 1968 Launer was granted a Royal Warrant by HM The Queen which gave the brand immense prestige on a global stage. From that time, distinguished figures and political leaders have carried Launer bags including The Duchess of Cornwall, the late Baroness Thatcher and Japan’s Crown Princess Masako alongside national treasures Judi Dench and Dame Maggie Smith. Today, the brand has captured the attention of the fashion world’s leading opinion-formers, who view it as both highly covetable and trend-led season after season, with fashion editors featuring the bags in leading style bibles on a monthly basis.Brand Details
Founder
Sam Launer
Brand Strategy
Market segment
Luxury
Core business
Bags
Targets
Women
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