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China
2005
Established in 2005, the LAN YU brand of haute couture wedding dresses and evening wear is renowned for its balance of exquisite Chinese embroidery techniques with Western structural design and fab...
Established in 2005, the LAN YU brand of haute couture wedding dresses and evening wear is renowned for its balance of exquisite Chinese embroidery techniques with Western structural design and fabrics. Using materials sourced from the worlds finest suppliers, Lan combines her expertise in ‘Su Xiu’, (a form of traditional Chinese embroidery handed down through three generations of her family) with her formal studies in Western couture design. Her resultant creations subtly combine inspirations from both East & Western cultures, to create designs of elegance and mystique. Lan’s ‘Just For You. Just For Love’ design concept ensures that she is a designer with a difference – focusing on strong customer service and truly understanding her customer (she studied under one of the most renowned psychologists in China to achieve this). Her pieces are regularly featured on celebrity clients at Cannes, Venice, Tokyo and Berlin Film Festival, as well as China’s film festivals and several red carpet events. In 2012, Lan Yu was also honoured to receive Cosmo Bride’s Award for The Star’s Favourite Designer’ – it’s fair to say that a gown designed by Lan Yu has graced the frame of many A list stars!Brand Details
Founder
Lan Yu
Designer
Lan Yu
from
2005to
presentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
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