Company Beiersdorf AG
Country Switzerland
Telephone +1 212 506 0840
Market Segment Luxury
Core Business Beauty

La Prairie Financial Report 2018


Beiersdorf AG Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

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Operating Income        
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Balance Sheet Highlights

in Millions of EUR20162015Δ
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Official Websites

La Prairie website

Official Social Media

Brand Description




Paul Niehans



Established in 1931, Clinique La Prairie quickly gained worldwide renown thanks to the work of Professor Paul Niehans, a pioneer in cellular therapy, who injected fresh cells from lamb fetuses into his patients. Since that time, the Revitalization treatment has evolved significantly. As a preventative of aging or as an adjuvant for certain chronic pathologies and viral diseases, it has been adopted by tens of thousands of patients, including celebrities.

Clinique La Prairie and its team of 60 consultants are committed to helping its patients live better and longer. Our holistic approach to healthcare sets us apart from all other establishments, thanks to our global view of our patients’ health. We cover most healthcare specialties because we believe it is necessary to care for and treat the entire person rather than a single organ or illness.

Thus, health, beauty and wellness are three essential needs for a happy life to which we offer precise and long-term answers. More than a beneficial vacation, your stay at Clinique La Prairie is a launch-pad to a brand-new life. It is an opportunity for you to perform a personal review, an in-depth analysis of your state of health and to develop a greater awareness that will help you lead a healthier and better balanced lifestyle.

Business Strategy

Market Positioning


Core Business




Product Categories

Skin Care

Beiersdorf AG profile

Name Beiersdorf AG
Country Germany
VAT Number n.a.
Telephone +49 40 4909 0
Fax +49 40 4909 3434
Date of foundation 1882
Type of Company Listed


Unnastrasse 48 20245 Hamburg

Ownership (Top Shareholders)

Beiersdorf AG doesn't provide the information on its shareholders.

Beiersdorf AG Brands

La Prairie Latest News

La Prairie Italia reorganizes itself
In order to support brand development according to the new strategic goals, La Prairie Italia strengthened and reorganized two basic internal layouts, namely business and training, and created a new retail department.General Manager Matteo Guerrini said: "We firmly believe that the new retail department will promote the development of La Prairie's business strategy, and the relationship with partners based on 'sales quality', and develop a sales-oriented to partners, and the evolution of business functions For the function of modern retail."
Due to the decrease in Chinese customers, La Prairie sales fell 35.8% in the first quarter
Baiersdorf said that La Prairie about one quarter of Lambert's business comes from the travel channel, and the main customer of this channel is Chinese. The global travel ban under the pandemic has severely damaged the channel.
Affected by La Prairie, Beiersdorf’s first-quarter consumer products revenue fell 1.0% to 1.581 billion euros, an organic drop of 3.3%.
Group Chief Financial Officer Dessi Temperley stated that La Prairie’s sales decline and lower gross profit personal care product sales growth will have a double impact on earnings.The group management said at the performance meeting that it is investing online to promote online sales and make up for the general closure of physical stores under the ban.
Beiersdorf's first-quarter earnings data revealed that La Prairie was hit hardest
German cosmetics care group Beiersdorf's first-quarter financial data revealed that its sales fell 3.6% year-on-year to 1.91 billion euros, and its high-end skin care brand La Prairie was the hardest hit, with sales falling 36%

La Prairie Marketing Research

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