L'Angelica
Body Care / Hair Care / Skin Care
Istituto Erboristico l'Angelica owes its name and logo to a place that is still today one of the most thriving herbal study and research centers, Villa Angelica, which was set-up in an ancient 19th...
Istituto Erboristico l'Angelica owes its name and logo to a place that is still today one of the most thriving herbal study and research centers, Villa Angelica, which was set-up in an ancient 19th century building in the countryside near Bologna back in 1981 to study plants and their beneficial effects on human well-being and health. The institute was created with a specific goal: combine the natural beneficial effects of medicinal herbs with the most advanced scientific results, in order to be able to offer customers traditional yet innovative herbal products. Istituto Erboristico l'Angelica develops safe, effective and environmentally-friendly bio-ingredients by appropriately implementing innovative techniques. This creativeness along with the strong focus on global well-being enables the company to offer consumers a full range of safe and effective products for the care and well-being of the whole body: a hair care line based on natural extracts, specific body care products and a complete range of products based on oat milk. The natural range also comprises an innovative oral care line based on the principles of Ayurveda. Being also one of the leading manufacturers of health food products, L'Angelica's portfolio also includes a complete and wide-ranging selection of filter products, that is functional and soluble infusions along with syrups and supplements to enhance beauty and health, to help consumers take care of their health with natural, non aggressive and harmoniously balanced solutions.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Men, Women
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