Kooba
Bags
Kooba's story is about women who search for ways to express their personal style.||Women who every day search for ways to express their personal style. That's exactly what the team behind Kooba was...
Kooba's story is about women who search for ways to express their personal style.||Women who every day search for ways to express their personal style. That's exactly what the team behind Kooba was doing in 1998 when they found themselves shopping in a sea of shameness that was the luxury market. ||Armed only with passion, they set about creating a collection of bags for themselves and their friends. Avid vintage shoppers, the team focused on the things that spoke to them: attention to detail, original styles and disctinctive textures. Where the individual - not the accessory - makes the statement.||The Kooba woman embodies a way of life, a style of being, a way of experiencing the world. Style for her is self expression. She's known for her timeless sensibility and her approach reflects her strength and confidence.||Passionate about exploring the alternatives, her open mind is how she sees the world and defines herself. This spirit for leading the way fulfills her and influences her friends in their lives as well.||Freethinking, she's not following trends, she's creating a few of her own. Interpreting what's happening in the world and owning it for herself. A personal belief that standing out as an individual is about being comfortable in expressing herself.Brand Details
Founder
Abbe HELD
Designer
Abbe Held
from
1998to
currentBrand Strategy
Market segment
Bridge
Core business
Bags
Targets
Women
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