Company n.a.
Country United States
Email n.a.
Telephone n.a.
Market Segment Value for Money
Core Business Beauty

KKW BEAUTY Financial Report 2018

 

Official Websites

KKW BEAUTY website
KKW BEAUTY ecommerce

Official Social Media

Brand Description

Establishment

Year
2016
City
n.a.
Country
United States

Founder

Kim Kardashian

Designer

Profile

Beauty brand by Kim Kardashian

Business Strategy

Market Positioning

Value for Money

Core Business

Beauty

Target

Women

Product Categories

Fragrance
Make-up

KKW BEAUTY Latest News

Coty Group to acquire 20% stake in KKW
According to "Financial Times" citing insiders, Coty Group (Coty) has agreed to buy a 20% stake in Kim Kardashian West's beauty brand KKW Beauty for $200 million. The group's valuation of the beauty brand is US$1 billion, slightly lower than the previous valuation of Kylie Cosmetics' US$1.2 billion. As of yesterday evening, the group has not responded to any requests for comment.
 
Coty Group invests in KKW beauty for USD 200 million and will start new business
Coty Group CEO Peter Harf emphasized that this cooperation is different from Kylie Cosmetics. The group has a smaller share. According to the agreement, Coty Group will be responsible for KKW beauty's makeup and perfume business, as well as skin care, hair care and nail products that the brand has not yet launched. business.
 
KKW Beauty is accused of allegedly revealing trade secrets
Kim Kardashian's personal beauty brand KKW Beauty has recently been sued by its product manufacturer Seed Beauty, who believes that the brand is suspected of revealing trade secrets to Coty. According to court documents, the Coty Group earlier disclosed that the cooperation plan being negotiated with KKW Beauty refers to the acquisition of a majority stake in the brand. Seed Beauty is concerned that during the transaction the group will ask to see the confidential information of its company. In addition, the manufacturer also believes that Kylie Cosmetics is also suspected of disclosing confidential business information to Coty.
 
KKW Beauty ceased business due to the influence of COVID-19
Kim Kardashian and Kylie Jenner announced on social media that KKW Beauty and Kylie Cosmetics will suspend business

KKW BEAUTY Marketing Research

Beauty Market Trends

Despite the ups and downs seen by the fashion industry in the recent years, the beauty industry has b...

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Key Opinion Leaders in Fashion Industry

There has been a significant shift in the way brands are being marketed to the audience in the recent...

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