Kjus
Accessories / Active Wear / Apparel
Kjus is a Swiss ski-wear brand founded by the Olympic champion Lasse Kjus. After years of activity as athlete, Lasse Kjus creates his own ski-wear label in 2000. His idea was to protect skiers agai...
Kjus is a Swiss ski-wear brand founded by the Olympic champion Lasse Kjus. After years of activity as athlete, Lasse Kjus creates his own ski-wear label in 2000. His idea was to protect skiers against wind, bad weather and cold temperatures and to offer perfect, never‐seen‐before wearing comfort. More than ten years ago, KJUS launched the first generation of functional skiwear under the motto “The Revolution of Skiwear.” In the meantime, the premium brand has grown. The winter has been the perfect teacher and now, KJUS is launching its first spring/summer collection 2011 with a high quality performance lifestyle collection.Brand Details
Founder
Lasse Kjus
Brand Strategy
Market segment
Bridge
Core business
Active Wear
Targets
Men, Women, Kids
