It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
|in Thousands of EUR||2013||2012||Δ |
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
KIKO MAKE UP MILANO was established and founded in 1997 by the Percassi Group. It is an Italian professional cosmetics brand that features a range of cutting-edge makeup, face and body treatments. Safe and effective products of the highest quality, created to satisfy the beauty requirements of women, and even men, of any age.
"Be What You Want to Be." This is how KIKO sums up its vision of Beauty. Through its extraordinarily wide and diversified range of products, KIKO allows everyone to express their own personality with custom-made products. A variety of colours, effects and sensations that are unique in the market to suit your style, skin tone, skin type and specific requirements, at every phase of your life.
KIKO's identity is rooted in "Made in Italy" values and the world of the capital for fashion, art and design. The research into original textures and colours is combined with research into quality formulas with guaranteed performance, for a perfect fusion of quality and creativity.
The result of cutting-edge scientific discoveries and the latest fashion trends, KIKO continuously renews itself with products that are always new and closer to the multiple ideals of beauty.