Kérastase
Hair Care
his beloved brand launched in France in 1964 with a mission to create high-performance, personalized hair care. Using the renowned La Recherche Avancée L'Oréal, a powerhouse institution with over 2...
his beloved brand launched in France in 1964 with a mission to create high-performance, personalized hair care. Using the renowned La Recherche Avancée L'Oréal, a powerhouse institution with over 2,000 researchers, Kérastase has created technologically advanced, specialized products to meet every hair and scalp need. But the brand’s mission goes beyond just supplying consumers with top-notch at-home products. They’ve built up a stable of trained stylists at select salons around the country to offer professional expertise and services too advanced to be done in your own bathroom. Part critical hair care nourishment and part haute spa treatment, your hair will be dramatically changed after a Kérastase in-salon ritual. Technology, luxury, personalization. Kérastase’s world-class researchers develop finely-tuned formulas that do more than just make hair smell good. With ten at-home treatment lines and counting, Kérastase gets beyond the basic categories to give consumers hyper-targeted products.Brand Details
Founder
François Dalle
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Men, Women
Kérastase Latest News
Kérastase with Andria Tayeh
Kérastase names Lebanese Jordanian actress Andria Tayeh as its first Middle Eastern ambassador.
Kérastase Enrols Sydney Sweeney
Kérastase has officially appointed Sydney Sweeney as its latest global brand ambassador.
Kérastase with Sonam Kapoor
Kérastase India has collaborated with Indian actress Sonam Kapoor for a new campaign.
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