Company KCP Holdco, Inc.
Country United States
Email n.a.
Telephone +1 212-265-1500
Market Segment Bridge
Core Business Apparel

Kenneth Cole Financials

 

Kenneth Cole Financial Report

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KCP Holdco, Inc. Financial Report

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KCP Holdco, Inc. Annual Report

Official Websites

Kenneth Cole website
Kenneth Cole ecommerce

Official Social Media

Brand Description

Establishment

Year
1982
City
New York
Country
United States

Founder

Kenneth Cole

Head Designer

Kenneth Cole
1982 - current

Profile

Twenty years ago, I wanted to open a shoe company with limited money. From experience I knew one had to get in quickly because so often new companies run out of cash flow before they get the chance to conduct business. I also knew
it was easier to get credit from factories in Europe who needed the business than from American banks that didn't. So I lined up the factories, went to Europe, designed a collection of shoes, and returned to the states to sell them.

At the time, a shoe company had two options. You could get a room at the Hilton and become 1 of about 1100 shoe companies selling their goods. This didn't provide the identity or image I felt necessary for a new company, and it cost a lot more money than I had to spend. The other way was to do what the big companies do and get a fancy showroom in Midtown Manhattan not far from the Hilton. More identity, much more money too.
I had an idea.
I called a friend in the trucking business and asked to borrow one of his trucks to park in Midtown Manhattan. He said sure, but good luck getting permission. I went to the Mayor's office, Koch at the time, and asked how one gets permission to park a 40 foot trailer truck in Midtown Manhattan He said one doesn't. The only people the city gives parking permits to are production companies shooting full length motion pictures and utility companies like Con Ed or AT&T. So that day I went to the stationery store and changed our company letterhead from Kenneth Cole, Inc. to Kenneth Cole Productions, Inc. and the next day I applied for a permit to shoot a full length film entitled "The Birth of a Shoe Company."
With Kenneth Cole Productions painted on the side of the truck, we parked at 1370 6th Avenue, across from the New York Hilton, the day of shoe show. We opened for business with a fully furnished 40 ft trailer, a director (Sometimes there was film in the camera, sometimes there wasn't) models as actresses, and two of New York's finest, compliments of Mayor Koch, as our doormen.
We sold 40 thousand pairs of shoes in two and a half days (the entire available production) and we were off and running.
To this day the company is still named Kenneth Cole Productions, Inc. and serves as a reminder to the importance of resourcefulness and innovative problem solving.

Business Strategy

Market Positioning

Bridge

Core Business

Apparel

Target

Men
Women

Product Categories

Accessories
Apparel
Bags
Denim
Jewelry
Shoes
Underwear & Lingerie
 

KCP Holdco, Inc. profile

Name KCP Holdco, Inc.
Website kennethcole.com
Country United States
VAT Number n.a.
Telephone +1 212-265-1500
Fax +1 212-315-8279
Date of foundation 2012
Type of Company Private

Headquarters

603 West 50th Street New York, NY 10019

Ownership (Top Shareholders)

KCP Holdco, Inc. doesn't provide the information on its shareholders.

KCP Holdco, Inc. Brands

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