Company Kao Corporation
Country n.a.
Email n.a.
Telephone +81 3 6745 3111
Market Segment Prestige
Core Business Beauty

Kate Financial Report 2018

 
 

Kao Corporation Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Billions of JPY20142013Δ
2014/2013
2012Δ
2013/2012
2011Δ
2012/2011
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Billions of JPY20142013Δ
2014/2013
2012Δ
2013/2012
2011Δ
2012/2011
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Kate website
Kate ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1997
City
n.a.
Country
Japan

Founder

n.a.

Designer

Profile

Ever since its sensational debut in 1997, KATE has been proposing an ever-changing collection of trendy makeup items resonating with the brand motto,
“No more rules.” The keywords for the KATE style are urban, sharp, and cool. Liberated from fixed rules about makeup, KATE invites its users to make themselves up in styles and colors of their very own.
KATE offers fashion-conscious women innovative, trendy products and colors of fantastic quality at moderate prices. Backed by its cool, sharp package design and advertising, KATE has quickly seized the top share of the self-selection makeup market for young women in Japan. KATE is a rising brand in Asia, striking the chord with trendsetting, makeup-conscious women in the dynamic, younger market segments.
Following its debut as the “Brown Collection,” an exclusive lineup for the eyebrows and eyes, eye makeup has remained the hallmark of the brand.
KATE has released a succession of hit products over the years. Recent bestsellers in Japan include POWDER GEL LINER (soared above 1.2 million pieces in its first eight months, in 2007), DIAMOND CUT EYES (surpassed half a million in just three months, in 2009), and FRAME IMPACT MARKER (broke its annual sales target after just two weeks on the market, in 2009).

Business Strategy

Market Positioning

Prestige

Core Business

Beauty

Target

Women

Product Categories

Make-up
Nail Care
 

Kao Corporation profile

Name Kao Corporation
Website kao.com/jp/
Country Japan
VAT Number n.a.
Telephone +81 3 3660 7111
Fax +81 3 3660 7044
Date of foundation 1887
Type of Company Listed

Headquarters

1-14-10 Nihonbashi Kayabacho Chuo-ku Tokyo, 103-8210

Ownership (Top Shareholders)

Kao Corporation doesn't provide the information on its shareholders.
 

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