Kate Financial Report

Kao Corporation Financial Report 2019

Income Statement Trend

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Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Billions of JPY	2014	2013	Δ 2014/2013	2012	Δ 2013/2012	2011	Δ 2012/2011	CAGR
Total Revenue
Cost of Sales
Gross Profit
Operating Income
Net Income

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Balance Sheet Highlights

in Billions of JPY	2014	2013	Δ 2014/2013	2012	Δ 2013/2012	2011	Δ 2012/2011	CAGR
Current Assets
Total Assets
Current Liabilities
Equity

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Kao Corporation Annual Report

Official Websites

Kate website

kate-global.net/en/

Kate ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year

1997

City

n.a.

Country

Japan

Founder

n.a.

Designer

Profile

Ever since its sensational debut in 1997, KATE has been proposing an ever-changing collection of trendy makeup items resonating with the brand motto,
“No more rules.” The keywords for the KATE style are urban, sharp, and cool. Liberated from fixed rules about makeup, KATE invites its users to make themselves up in styles and colors of their very own.
KATE offers fashion-conscious women innovative, trendy products and colors of fantastic quality at moderate prices. Backed by its cool, sharp package design and advertising, KATE has quickly seized the top share of the self-selection makeup market for young women in Japan. KATE is a rising brand in Asia, striking the chord with trendsetting, makeup-conscious women in the dynamic, younger market segments.
Following its debut as the “Brown Collection,” an exclusive lineup for the eyebrows and eyes, eye makeup has remained the hallmark of the brand.
KATE has released a succession of hit products over the years. Recent bestsellers in Japan include POWDER GEL LINER (soared above 1.2 million pieces in its first eight months, in 2007), DIAMOND CUT EYES (surpassed half a million in just three months, in 2009), and FRAME IMPACT MARKER (broke its annual sales target after just two weeks on the market, in 2009).