Karen Walker Financial Report

Karen Walker Financial Report

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Brand Description

Profile

Since 2002 Karen Walker has been working closely with stylist Heathermary Jackson on all collec­tions. Karen Walker collec­tions are high casual. The reoccurring theme is taking extremes and pushing them together — masculine and feminine, tailored and street, luxury and non luxury, dark and super-cute. Overall the label has a feeling of effort­lessness and has been described by the U.K.’s Independent newspaper as being “The kind of look that provides a means of appearing cool but not trying-too-hard, cute but not saccharine, altern­ative but not self consciously so.”

In addition to the main women’s-wear collec­tions there is also Karen Walker Jewellery, Karen Walker Eyewear and Karen Walker Paints.

There is also a diffusion line, Hi There from Karen Walker, available exclus­ively in the United States through Anthropologie and exclus­ively in Australia through Myer.

Phaidon have included them in their recent book ‘Sample’ which curates the 100 most influ­ential designers to emerge in the last 6 years and Taschen have also included them in their recent book ‘Fashion Now 2’ which highlights the world’s most important 160 designers as selected by i-D magazine.Karen Walker was awarded the 2007 Prix de Marie Claire award for best creative talent.
Past collab­or­ative ventures include a pop up store in New York’s East Village with concept store The Den, a makeup project with Boots 17 in the U.K. and a shoe collab­or­ation with the U.K.’s Pointer Shoes and a lipstick shade with Clinique.

Karen Walker product is stocked in 600 stores throughout the world in cities including New York, London, Los Angeles, Sydney and Tokyo. There are also five Karen Walker flagship stores in New Zealand. She is part of the group behind The Department Store in Auckland. The Department Store is a modern take on the tradi­tional department store and includes a Karen Walker boutique alongside the best of Auckland’s beauty, art, interior, fashion and food. It’s a 360 degree shopping exper­ience that stretches across three floors.

Celebrities such as Rihanna, Florence Welch and Natalie Portman favour her work.

Karen lives in New Zealand with her husband Mikhail and her daughter Valentina.

Business Strategy

Karen Walker profile

Karen Walker Marketing Research