KangaROOS
Apparel / Shoes
KangaROOS are an American brand of sneaker originally produced from 1979 through the 1980s, with a later revival that continues in present. KangaROOS were designed by American architect and joggin...
KangaROOS are an American brand of sneaker originally produced from 1979 through the 1980s, with a later revival that continues in present. KangaROOS were designed by American architect and jogging enthusiast Bob Gamm. Gamm was a running enthusiast who would go ten kilometers a day, but preferred light athletic clothes without pockets. He designed the sneakers for his own personal use as a place to store his keys and money, then marketed them effectively. His marketing design was successful, leading to sales in excess of 700,000 pairs a month by the early 1980s.Brand Details
Founder
Bob Gamm
Brand Strategy
Market segment
Mass Market
Core business
Shoes
Targets
Men
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