Julep was created as a tribute to the girlfriends who tell it like it is. Who push us to take a break from the bob and try something a little more daring with our hair. Who give us the courage to pull that little black dress out from the back of the closet. Who insist that we have a little fun with our fashion and refuse to let us settle for ordinary. These are the girlfriends who shout, “Go for the leopard print (or the fuchsia or the fake fur). You look fantastic and you only live once!”
At Julep, beauty is about connection, not competition. It’s about the shared discovery of things that make us look good and feel great. For us, nail color is at the intersection of beauty and fashion. It allows grown-up women to play, to step out of their comfort zone a little bit and experiment with color and style. It helps to unleash the inner artist in all of us.
Julep nail vernis is a fun way to make the season’s latest shades accessible to everyone. And because we’ve tested our trend-setting toxin-free colors and products in over 100,000 manicures and pedicures in our parlors, we have a good idea of what works and what our clients love.
There’s a reason our nail colors are named for women who inspire us—women who are strong and smart and funny and gorgeous and different. Because everything we do as a company is grounded in the power of women emboldening other women to be their most vital, beautiful, confident and happy…and to have a lot of fun along the way.