Josie Maran
Hair Care / Make-up / Skin Care / Sun Care
As an actress, supermodel, and long-time cosmetics muse, the name Josie Maran is synonymous with beauty. In her successful career that spans over a decade, Maran has served as spokesperson for some...
As an actress, supermodel, and long-time cosmetics muse, the name Josie Maran is synonymous with beauty. In her successful career that spans over a decade, Maran has served as spokesperson for some of the most popular brands in the world. But aside from the high fashion lifestyle she leads (shooting magazine covers, music videos, commercials and feature films–just to name a few), Maran is hardly your typical glamour girl. In fact, she didn't even wear makeup when she first started modeling. Throughout her career, Maran has worked with many world-famous makeup artists and paid close attention to their techniques. She's learned about the transformative power of makeup: a little can go a long way, what works and what doesn't, and which ingredients to seek out and which to avoid. As a truly natural beauty, Maran realized there was something missing in the world of makeup. Existing eco-friendly, natural beauty products lacked the sophistication and level of luxury she craved. It was hard to find luxurious products that were pure, gentle, nontoxic, eco-friendly–and sophisticated. Maran thought if she sought out products that met these high standards, then other women concerned with their health and the earth must want them too. So Josie Maran Cosmetics was born. Every element, from the packaging to the makeup shades, is a reflection of her unique sensibility, which is always dedicated to social and environmental responsibility. Maran has partnered with many organizations, such as the National Campaign for Safe Cosmetics, Teens for Safe Cosmetics, Global Green USA, the Natural Resources Defense Council, and City of Hope. Since launching her line, Maran's success has been recognized with multiple awards from national publications, websites, and foundations. But the busy mom's work is never done. As Maran likes to say, "I'm going to change the world one lipstick at a time." “I believe in balance. I believe that doing the right thing can be glamorous. I believe in beauty without the baggage.”Brand Details
Founder
Josie Maran
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
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