John Masters Organics
Body Care / Hair Care / Man Care / Skin Care
A Niagra Falls, NY native with a natural talent for cutting and coloring hair, John Masters’ career skyrocketed in the 1970’s with jobs at top salons in Miami and New York. In the 80’s, even as rec...
A Niagra Falls, NY native with a natural talent for cutting and coloring hair, John Masters’ career skyrocketed in the 1970’s with jobs at top salons in Miami and New York. In the 80’s, even as recognition of his styling talent grew in fashion and celebrity circles, John became fascinated with organics in his personal life. In 1991, John created his first organic product, Dry Hair Nourishment and Defrizzer. Ongoing, extensive research and testing of essential oils, plant extracts, and other health-food staples led shortly thereafter to the launch of John Masters Organics, the first comprehensive, luxury-organic hair care line. Still working quietly from his apartment, John (and the products) managed to attract a large and diverse "conscious clientele," and in 1994, he opened his first Soho salon. Under the name John Masters Organics, the salon quickly gained recognition as the only "clean-air salon" in Manhattan, meaning, they simply would not offer services - perms, manicures and many kinds of color - that require the use of toxic chemicals. In ensuing years, the visionary John Masters Organics concept has continued to gather momentum. In 2001, the salon outgrew its original space and moved to the current Sullivan St. location. In the same year, John launched a line of paraben-free, organic facial skin care in response to overwhelming customer demand and in 2004, the brand was recipient of the coveted Soil Association Award for Best Organic Product Line in Europe. Today, John Masters Organics is sold in 20 countries. John Masters splits his time between New York City and his country home in upstate New York. He continues to cut and color hair in the SoHo salon and, Maya, his treasured canine companion, is never far from his side. John remains dedicated to developing new products and updating the existing range as more advanced "natural product technologies" become available. His dream is still to provide the, "most organic, most natural product available on the market."Brand Details
Founder
John Masters
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Men, Women
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