Joe Boxer
Accessories / Apparel / Underwear & Lingerie
Joe Boxer was founded twenty years ago with the very simple idea of taking the most basic elements of men's clothing and remaking it to reflect humor, fashion, and popular trends. Because the produ...
Joe Boxer was founded twenty years ago with the very simple idea of taking the most basic elements of men's clothing and remaking it to reflect humor, fashion, and popular trends. Because the product is based around the idea of having fun, it gives consumers a chance to identify with, and be a part of the brand. Joe Boxer has expanded into women and kid's clothing and has grown way beyond its origins in underwear and spread into other merchandise such as accessories, home, bed, bath, office, recreation, and sports products. Today, Joe Boxer, sold exclusively at Kmart and Sears, is a true lifestyle brand, providing contagious entertaining fun for your family and friends.Brand Details
Founder
Nicholas Graham
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
The financial data for this brand is limited.
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