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Inspired by a cutting-edge and visionary philosophy, Jet Set was established in St. Moritz, Switzerland, in 1969. From the beginning, Jet Set has melded fashion and function, sportswear and innovation, transforming the idea of classic luxury into forward-thinking and design-driven clothing.
What set the brand apart starting in the Seventies was the belief that luxury could be applied to a lifestyle concept thanks to a new way of interpreting fashion and style. Thus, research and invention became the foundations of easy and wearable sportswear made with innovative fabrics and cutting-edge constructions that look to the future.
Evolution appears is in every detail and a penchant for good taste and the unparalleled European luxe tradition are the key principles of the Jet Set brand thanks to covetable and desirable clothes for seasoned luxury-goods clients.
To that end, Jet Set soon became a cult brand amongst European cognoscenti in the 60’s, 70’s and 80’s with a string of longstanding style icons such as Gunter Sachs, Gianni Agnelli and Grace Kelly, who appreciated the brand for its roots that are part tradition, part to innovation.
In the twenty-first century, a newly-revitalized Jet Set stages a comeback always with an eye on the future. Its DNA is the same, but it keeps pushing the limits of luxury leisure wear.
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