Jennyfer
Accessories / Apparel / Bags / Denim / Shoes / Underwear & Lingerie
Jennyfer was launched in 1985 and was named after its founder's daughter name. In 1986 the first store opened in Paris, France. The idea: trendy clothes for teenagers at attractive price. Jennyfe...
Jennyfer was launched in 1985 and was named after its founder's daughter name. In 1986 the first store opened in Paris, France. The idea: trendy clothes for teenagers at attractive price. Jennyfer reached the first 100 stores in 1998. In 2005 Celio, the international company took over the majority of Jennyfer's capital which allowed a new impulse to the development of the brand. In 2009, a new concept of Jennyfer stores was launched. The design changed from Black to Pink and music, lights, furniture, videos are creating a unique atmosphere. Today Jennyfer has 400 stores worldwide in 22 different countries.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women
Jennyfer Flash News
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