Company n.a.
Country Italy
Email n.a.
Telephone +3902783389
Market Segment Premium
Core Business Apparel

Je m'en fous Financials

 

Je m'en fous Financial Report

Financial Data for this brand are not publicly available

Official Websites

Je m'en fous website
Je m'en fous ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
2009
City
Milan
Country
Italy

Founder

Giulia Zoppas

Head Designer

Giulia Zoppas
2009 - Present

Profile

Symbolized by a totem animal such as the Little Owl, in 2009, Je m'en fous, both brand and life motto of Milanese stylist Giulia Zoppas, was born.
Je m'en fous: I couldn't care less...about logo-mania, status quo and commercial demagogy; for an eternal Lolita in love with freedom and seeking a unique style without depriving herself of high quality.
Forget about both commercial guidelines and cashmere's conformism, the mission is all about cradling yourself amongst rules which don't exist and an elegance which is never excessive because borne out of essential design.
Giulia was capable to unite, in a modern interpretation, bon ton postures and a scarcely accessible textile, guaranteeing lower prices and the opportunity, due to its vast colours options, to render shops multibrand, clothes personalized.
And if it's true that the designer couldn't care less of all conventions, it is undeniable that she has a special care for the concept of a 'Lolita' like feminility, absolutely woman in her tartan and velvet necklines.

Business Strategy

Market Positioning

Premium

Core Business

Apparel

Target

Women

Product Categories

Apparel
Swimwear

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