Brand doesn't have an official ecommerce
Symbolized by a totem animal such as the Little Owl, in 2009, Je m'en fous, both brand and life motto of Milanese stylist Giulia Zoppas, was born.
Je m'en fous: I couldn't care less...about logo-mania, status quo and commercial demagogy; for an eternal Lolita in love with freedom and seeking a unique style without depriving herself of high quality.
Forget about both commercial guidelines and cashmere's conformism, the mission is all about cradling yourself amongst rules which don't exist and an elegance which is never excessive because borne out of essential design.
Giulia was capable to unite, in a modern interpretation, bon ton postures and a scarcely accessible textile, guaranteeing lower prices and the opportunity, due to its vast colours options, to render shops multibrand, clothes personalized.
And if it's true that the designer couldn't care less of all conventions, it is undeniable that she has a special care for the concept of a 'Lolita' like feminility, absolutely woman in her tartan and velvet necklines.