JanSport started the second part of its #LightenTheLoad campaign to promote the mental health of young adults and teens. The campaign began with weekly sessions on Instagram Live to observe Mental Health Awareness Month in May. The sessions focused on current events such as the COVID-19 pandemic and Pride month. Among the experts in the series, therapist Nedra Tawwab discussed topics such as Black LGBTQ+ mental wellness and racism.
JanSport
Market Segment
Mass Market
Core Business Bags
Core Business Bags
JanSport Financial Report 2018
VF Corporation Financial Report
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
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Balance Sheet Highlights
| in Millions of USD | 2019 | 2017 | Δ 2019/2017 | 2016 | Δ 2017/2016 | 2015 | Δ 2016/2015 | CAGR |
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VF Corporation Annual Report
Official Websites
JanSport website
JanSport ecommerce
Official Social Media
Brand Description
Establishment
Year
1967
City
Seattle
Country
United States
Founder
Murray Pletz
Designer
Unknown
Profile
JanSport is an American brand of backpacks, now owned by VF Corporation, one of the world's largest apparel companies. JanSport is the world's largest backpack maker, and together, JanSport and The North Face, also owned by VF Corporation, sell nearly half of all small backpacks sold in the United States.
JanSport was founded in 1967 in Seattle, Washington by Murray Pletz, his wife Janice "Jan" Lewis (for whom the company is named), and his cousin Skip Yowell. JanSport innovated with a panel-loading daypack, unlike traditional top-loading packs.
In 1975, JanSport introduced the first convertible travel pack, as well as its signature daypack.
In 1986, VF purchased JanSport's then parent, Blue Bell.
JanSport's corporate headquarters is based in Alameda, California, at VF Outdoor headquarters, where it shares offices with divisional siblings Napapijri and The North Face. A distribution facility in Everett, Washington, which had opened in 1971, closed in March 2012. JanSport also has a warehouse in Appleton, Wisconsin, which houses its collegiate apparel division.
JanSport started by developing the external frame backpack, which used a metal frame with a cloth packsack attached to it; the products made include technical day packs and internal frame backpacks. Up until the early 1990s, all JanSport packs were made in the United States.
Business Strategy
Core Business
Bags
Target
Men
Women
Product Categories
Accessories
Bags
VF Corporation profile
Telephone
+1 336 424 6000
Fax +1 336 424 7668
Date of foundation 1899
Type of Company Listed
Fax +1 336 424 7668
Date of foundation 1899
Type of Company Listed
Headquarters
Ownership (Top Shareholders)
JanSport Latest News
JanSport's campaign to support Gen Z mental health
JanSport's first backpack made with 100% recycled fabric.
JanSport has launched its first Backpack with 100% Recycled Fabric. The Recycled SuperBreak, each containing the equivalent of 20 plastic water bottles worth of recycled plastic, uses 900 Denier Polyester CORDURA® eco fabrics, made of postconsumer waste such as plastic water and soda bottles.
JanSport Launches #UnpackThatChallenge Campaign and Donation
JanSport announced plans to donate 10,000 backpacks to World Central Kitchen, a non-profit dedicated to creating smart solutions to hunger and poverty, in response to the COVID-19 pandemic. Through this donation, World Central Kitchen will use the packs as a vessel for delivering much-needed food to students in Oakland, CA and Los Angeles, CA.
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