Janet Sport
Bags / Shoes
In 1998 the second line was born, Janet Sport, that will enable the firm to widen and increase the offer for sale into a distinctly casual and sportswear sphere. Born as a mono-product in the co...
In 1998 the second line was born, Janet Sport, that will enable the firm to widen and increase the offer for sale into a distinctly casual and sportswear sphere. Born as a mono-product in the competitive sneaker market, Janet Sport has, over the last few years, expanded by enriching its line to include the “urban” shoe: footwear and handbags that are not necessarily tied to sports or leisure activities, as such, but designed to be worn in a versatile and modern way by a young and trendy clientele.From a business standpoint, Janet Sport is A&G Calzaturificio’s second most important collection, generating some 25% of revenue but accounting for 40% of orders. The collection is made up of 9 models for each season and occupies a market position in the medium price-range.Brand Details
Founder
Andrea Ricci
Brand Strategy
Market segment
Diffusion
Core business
Shoes
Targets
Women
