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JACK PENG was created jointly by Mr. Peng Lulu and Mr. Wang Lingzong in 2006. The story behind the brand can date back to the late 1990s when Mr. Wang was learning European shoemaking techniques ...
JACK PENG was created jointly by Mr. Peng Lulu and Mr. Wang Lingzong in 2006. The story behind the brand can date back to the late 1990s when Mr. Wang was learning European shoemaking techniques in Italy. Both founders found that China’s luxury market had been dominated by western brands for a long time and Chinese entrepreneurs had failed to launch any brand of international impact. Besides, after years of shoemaking experience, our two founders realized that many shoes in the market didn’t meet customers’ need for comfortable and customized shoes. Therefore, they established JACK PENG in 2006. Since its inception, JACK PENG has been committed to achieving breakthroughs in every aspect of its business.Brand Details
Founder
Wang Lingzong
Brand Strategy
Market segment
Premium
Core business
Shoes
Targets
Men
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