It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Ivy Oxford's history begins in the early Fifties, the years of the American dream: the largest clothing industries in Italy and Europe were getting started.
Luigi Cappio's family also owned a textile company. The future founder of Ivy Oxford, with the support of his inheritance, completed his studies and began a careful examination of the most innovative materials and trends in the sector. His goal was to put his skills to work in a market that was as open and dynamic as ever. The result was a small company that produced nylon rain gear: the product's practicality and uniqueness made it an immediate successo.
Luigi Cappio, however, was a tireless look-hunter and he continued to travel and gather material, keeping a close watch on overseas trends. When he discovered sportswear he immediately grasped its enormous potential and versatility.
Are you from Ivy Oxford?
Or perhaps you need help to leverage your brand's power to deliver real business impact?
We have solutions for your needs!