Ivy Oxford
Active Wear / Apparel
Ivy Oxford's history begins in the early Fifties, the years of the American dream: the largest clothing industries in Italy and Europe were getting started. Luigi Cappio's family also owned a text...
Ivy Oxford's history begins in the early Fifties, the years of the American dream: the largest clothing industries in Italy and Europe were getting started. Luigi Cappio's family also owned a textile company. The future founder of Ivy Oxford, with the support of his inheritance, completed his studies and began a careful examination of the most innovative materials and trends in the sector. His goal was to put his skills to work in a market that was as open and dynamic as ever. The result was a small company that produced nylon rain gear: the product's practicality and uniqueness made it an immediate successo. Luigi Cappio, however, was a tireless look-hunter and he continued to travel and gather material, keeping a close watch on overseas trends. When he discovered sportswear he immediately grasped its enormous potential and versatility.Brand Details
Founder
Luigi Cappio
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women
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