Isaswiss
Watches
ISASWISS began producing watch movements in the 50ies under the name : FABRIQUE D’EBAUCHES de SONCEBOZ, which made mechanical watch movements. In 1980 FABRIQUE D’EBAUCHES de SONCEBOZ took the turn...
ISASWISS began producing watch movements in the 50ies under the name : FABRIQUE D’EBAUCHES de SONCEBOZ, which made mechanical watch movements. In 1980 FABRIQUE D’EBAUCHES de SONCEBOZ took the turn of the quartz trend. The stop of the manufacture of mechanical movements was a few years later. ISASWISS has developed a complete line of movements by continual evolutions composed to date of 7 various families. From economic movements in the ISAQUARTZ range to the new analogical and digital movements synchronized in the ISADIGIT range. As a result of various acquisitions of production units, ISA GROUP was created. The group developed mainly in the production of quartz movements 6¾ in large quantities until 2005. In 2006 ISASWISS decided to stop producing large quantities of economic movements. The group renamed to ISASWISS WATCH MECHANISMS and ISASWISS refocuses its activity on the production of complicated quartz movements with high value added and possibilities of customization.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Watches
Targets
Men
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