The idea started in San Diego, California in 2001 amongst two friends from South Africa, Mike and Travis. With a long history in skateboarding, surfing, art, music and street culture the guys wanted to create clothing they couldn't find anywhere else.
IF LADIES is the Loud, eye-liner obsessed crazy unicorn that hangs out in front of your local convenience store. You don’t want to look, but you can’t stop staring and wondering: Where did it come from, and why am I strangely attracted to it?
We're a mythical beast that’s a mix of reckless love, attention whoring, and adventure hunting, created by necessity from the designers who birthed it from their creative brain-loins.
Our fashion’s the stuff of dreams and nightmares, giving that insolent kick to fashion to move it forward.
IF LADIES - is fun, loud and never says, “Sorry.” It’s not in our vocabulary.
IRON FIST clothing and footwear are wholly known for their phenomenal artwork, and unique designs; it is impulsive, raw and unapologetic. You will find outbursts of obnoxious color mixed with raw and dirty inspired street art, designed by a barrage of some of the world's best underground and street artists.
Perhaps IRON FIST'S key asset is its honesty and intention, real clothing made by real people.