IRO is a Paris based womenswear and menswear brand founded by Laurent and Arik Bitton - both come from the music industry . Back in 2005, they decided to channel their love of rock music into a different medium: fashion. Inspired by the assertive and cool women in their circle of friends who had an original sense of style, they created a clothing line that had a distinct vintage feel and at the same time mirrored nonchalant , easy chic style .
The first IRO store opened in 2006 Saint Germain des prés on rue des Saint Pères . This was followed by a second store Rue Vieille du Temple in Le Marais in 2008 and two other stores Rue Etienne Marcel and Rue Saint Sulpice in 2011.
IRO has over 10 stores worldwide with Women's and Men's categories offering ready to wear , accesories such as handbags , footwear and small leather goods.
Their clothes are worn by some of the world's most fashionable stars including Kate Moss , Gwyneth Palthrow , Scarlett Johansson and Drew Barrimore.
In 2012 IRO is set to open and eagerly awaited New York flagship Store in NYC , corner of Mercer Street and Broome along with Flagship stores in Paris Rue Royale , Zurich and Beyrouth.