Iris van Herpen (born 1984 Wamel, The Netherlands) started her own label Iris van Herpen in 2007. She studied Fashion Design at ARTEZ (Arnhem) and did internships at Alexander McQueen in London and Claudy Jongstra in Amsterdam.
Iris van Herpen stands for a reciprocity between craftsmanship and
innovation in technique and materials.
She creates a new direction of couture that combines fine handwork techniques with futuristic digital technology .
Van Herpen forces fashion to the extreme contradiction between beauty and regeneration. It is her unique way to reevaluate reality and to express and underline individuality.
The essence of van Herpen is expressing the character and emotions of an unique woman and to extend the shape of the feminine body in detail. She mixes craftsmanship- using old and forgotten techniques- with innovation and materials inspired on the world to come.