IRFE
Accessories / Apparel / Bags / Shoes
Among the European Fashion Houses you will hardly find a Fashion House with such Imperial credentials as the Maison IRFE, which was founded in 1924 in Paris by Yousoupoff the princely couple, who g...
Among the European Fashion Houses you will hardly find a Fashion House with such Imperial credentials as the Maison IRFE, which was founded in 1924 in Paris by Yousoupoff the princely couple, who gave their initials to form the name of the House. She was Princess Irina Romanova, a young dazzling beauty ,niece of Imperor Nicolas and the favourite granddaughter of Tsar Alexander III. He — Prince Felix Yousoupoff, Count Sumarokov-Elston was the descendant of an ancient tribe, one of the most handsome men of Russia. The heir of a fabulous fortune (the Yousoupoff were deemed to be wealthier than the Tsar himself),he was closely related to Russian and European aristocracy. The label expanded rapidly from its original Parisian atelier, opening three new branches in Normandy, London and Berlin. With Irina as brand ambassador and muse, the popularity of the fashion pieces increased and the label soon launched a line of limited-edition fragrances created for four categories of women - blondes, brunettes, redheads and silver-haired women.Brand Details
Founder
Felix Yousoupoff
Designer
Olga Sorokina
from
2008to
PresentBrand Strategy
Market segment
Luxury
Core business
Apparel
Targets
Women
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