It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
Among the European Fashion Houses you will hardly find a Fashion House with such Imperial credentials as the Maison IRFE, which was founded in 1924 in Paris by Yousoupoff the princely couple, who gave their initials to form the name of the House.
She was Princess Irina Romanova, a young dazzling beauty ,niece of Imperor Nicolas and the favourite granddaughter of Tsar Alexander III.
He — Prince Felix Yousoupoff, Count Sumarokov-Elston was the descendant of an ancient tribe, one of the most handsome men of Russia. The heir of a fabulous fortune (the Yousoupoff were deemed to be wealthier than the Tsar himself),he was closely related to Russian and European aristocracy.
The label expanded rapidly from its original Parisian atelier, opening three new branches in Normandy, London and Berlin. With Irina as brand ambassador and muse, the popularity of the fashion pieces increased and the label soon launched a line of limited-edition fragrances created for four categories of women - blondes, brunettes, redheads and silver-haired women.