It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
When women left their houses to participate in business life, designers were faced with a brand new challenge; they had to create a style that would suit the busy life of business women. Based on this observation, Ipekyol was designed to appeal to socially active, urban women over 25 years of age, who spend most of their day at the office.
Highly suitable for the office environment, business dinners and special occasions, Ipekyol collections feature styles for fashionable, feminine women. Today, considered to be one of the most prestigious women’s readymade brands in Turkey, Ipekyol has established itself as the choice of particularly successful women.
According to a market survey carried out by AC Nielsen in 2006, Ipekyol is an elegant, prestigious and accessible brand to which urban and educated business women most identify. Its target consumer group has also approved of the success and chic achieved by Ipekyol in evening dresses. According to the same survey, Ipekyol attained a high preference rate of 28% in the domestic market and is the Turkish brand with the highest brand value index and loyalty.
In the period ahead, Ipekyol will continue to develop new collections for local and global markets to fully meet the expectations of modern, urban women who cherish quality and want to experience it in every sphere of life.
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