Founded by Horst M. Rechelbacher, Intelligent Nutrients is a health and beauty product company utilizing 100% food-based and organic certified ingredients. An Austrian by birth, and son of an herbalist, Rechelbacher is an active environmentalist, innovative business leader, author, artist, and organic farmer. In 1978, Horst founded Aveda Corporation, a global plant-based cosmetic company. Nearly two decades later, he sold Aveda to Estee Lauder but remained a consultant until March 2003.
Horst is one of the three original founders of Business for Social Responsibility, which promotes the idea that businesses have the greatest responsibility and opportunity to provide sustainability to all living species. He has won numerous awards and received distinguished honors in the beauty industry.
He currently resides in Wisconsin and New York City. His organic farm in Wisconsin is solar, wind and geothermal powered, and he grows plant ingredients for Intelligent Nutrients products.