Company n.a.
Country Mexico
Email n.a.
Telephone + 52 55 7696 33 52 79
Market Segment Mass Market
Core Business Apparel

Ilusion Financial Report 2018

 

Official Websites

Ilusion website
Ilusion ecommerce

Official Social Media

Brand Description

Establishment

Year
1949
City
Naucalpan
Country
Mexico

Founder

n.a.

Designer

Unknown

Profile

Ilusión® was founded in 1949 in México dedicated to design, produce and retail women’s lingerie. It controls most of its own supply chain, from vendors to point of sales. It is a 100% percent Mexican owned brand.
The central office is located in the state of México, just north of the capital, and has 5 factories and a distribution center in the state of Hidalgo. It currently employs over 4500 employees across México, US and Latin-America.
In 1995 it stated to export to the US, Guatemala and Costa Rica retaining its brand name. It has envisioned expanding further to new markets in other parts of the worlds.
Ilusión® currently has a store network of over 150 in Mexico and 5 other countries that also function as distribution center for thousands of women dedicated to catalogue sales.
As a pioneering company in catalogue sales it has grown its range of products having currently 7 different product lines, although it is primarily dedicated to lingerie and underwear.

Business Strategy

Market Positioning

Mass Market

Core Business

Apparel

Target

Women
Kids

Product Categories

Apparel
Swimwear
Underwear & Lingerie
 

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