Ilusión® was founded in 1949 in México dedicated to design, produce and retail women’s lingerie. It controls most of its own supply chain, from vendors to point of sales. It is a 100% percent Mexican owned brand.
The central office is located in the state of México, just north of the capital, and has 5 factories and a distribution center in the state of Hidalgo. It currently employs over 4500 employees across México, US and Latin-America.
In 1995 it stated to export to the US, Guatemala and Costa Rica retaining its brand name. It has envisioned expanding further to new markets in other parts of the worlds.
Ilusión® currently has a store network of over 150 in Mexico and 5 other countries that also function as distribution center for thousands of women dedicated to catalogue sales.
As a pioneering company in catalogue sales it has grown its range of products having currently 7 different product lines, although it is primarily dedicated to lingerie and underwear.