It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
in Millions of EUR | 2019 | 2018 | Δ 2019/2018 | 2017 | Δ 2018/2017 | CAGR |
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Revenue |
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
in Millions of EUR | 2021 | 2020 | Δ 2021/2020 | 2019 | Δ 2020/2019 | 2018 | Δ 2019/2018 | CAGR |
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Total Revenue | ||||||||
Cost of Sales | ||||||||
Gross Profit | ||||||||
Operating Income | ||||||||
Net Income |
in Millions of EUR | 2021 | 2020 | Δ 2021/2020 | 2019 | Δ 2020/2019 | 2018 | Δ 2019/2018 | CAGR |
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Current Assets | ||||||||
Total Assets | ||||||||
Current Liabilities | ||||||||
Equity |
In contrast to BOSS, the HUGO brand is targeted at customers who are significantly more fashion-conscious and consider their style of dress to be an important element in expressing their personality. The HUGO customer is open-minded, individual and spontaneous, and likes to shop, frequently doing
so via online and mobile channels. HUGO offers this broad and generally younger customer base fashionable business and casualwear collections that are distinguished by their progressive designs and clear fashion statement. In doing so, HUGO remains anchored in the premium segment of the
market. With its focus on contemporary fashion, however, the brand stands apart from BOSS in terms of its fashion statement and pricing. Thus, HUGO prices are up to 30% lower globally than BOSS prices.
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