Hublot
Watches
A scion of the Italian Binda Group dynasty, best known for making Breil watches, Carlo Crocco left the company in 1976 to strike out on his own and create a new watch company. Moving to Switzerland...
A scion of the Italian Binda Group dynasty, best known for making Breil watches, Carlo Crocco left the company in 1976 to strike out on his own and create a new watch company. Moving to Switzerland he formed MDM Geneve and set about designing a watch that he named the Hublot after the French word for "porthole". The watch that he created featured the first natural rubber strap in the history of watchmaking. It took 3 years of research to create the strap. Despite failing to attract a single potential customer on the first day of its debut at the 1980 Basel Watch Fair, the watch quickly proved to be a commercial success with sales in excess of $2m in its first year.Brand Details
Founder
Maksim Kuts
Brand Strategy
Market segment
Luxury
Core business
Watches
Targets
Men, Women
Hublot Latest News
Hublot x Usain Bolt
Hublot has featured its brand Ambassador Usain Bolt for its newest Big Bang Unico Summer 2025 watch at the brand launch event held in Mykonos, Greece.
Hublot and Daniel Arsham
Hublot joins hands with the artist Daniel Arsham to drop a three-in-one pocket watch shaped like a droplet.
Hublot Employees AI to Design Watches
Hublot has used AI to design its new addition to the MP series, the MP-10 Tourbillon Weight Energy System Titanium.
Hublot's New Premier League Watch
As Premier League's Official Timekeeper since 2020, Hublot has launched a Purple-toned Classic Fusion Chronograph Premier League.
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