Hoalen means “sea salt” in the old Breton language. This six fingered seaweed, that we drew and designed, lying under water, is a strong symbol of the traditional culture from this region of seaweed gatherers that the French call “goémoniers”. This name and logo embodies our adventure since 2006, the date when Hoalen was born on the coast of North Finistere. We are geared towards adults because, as adults ourselves, we expect more from a surf and lifestyle environment brand than we once did as teenagers. Through Hoalen, we strive to bring these adults, professionals or amateurs of swell sports, whom we call “Saltwater Players”, together.