It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
HI-TEC SPORTS was founded in 1974 in the appropriately named village of Shoeburyness, in Essex, England. Its original success grew from the breakthrough design and development of Hi-Tec's first ever shoe, THE HI-TEC SQUASH, specifically designed for the then fast growing game of squash. An industry benchmark then and now, few shoes in athletic footwear history have recorded unit sales of over 18 million pairs worldwide to date. The Hi-Tec Squash remains Britain's all time best selling sports shoe model to this day.
It was not until 1982 that the Hi-Tec brand name and logo were globally launched as a result of our decision to become a major worldwide sports brand. The innovative, successful global development of the brand became a casebook study at the Harvard Business School. Today there are over 500 Hi-Tec styles being commercialised throughout 80 countries world-wide, under the Hi-Tec Outdoor, Hi-Tec Court, Hi-Tec Golf, Hi-Tec Sport, Urban collections and Magnum brands.
In the United Kingdom the commercial strategy has consistently been to focus on the mid-price market segment, and as a result Hi-Tec has secured wide and varied distribution to include both sportswear retailers and general "high-street" shoe shops. This aggressive distribution orientation has positioned Hi-Tec as one of the four unit volume leaders throughout the UK sports shoe market consistently over the last ten years.
As a result of these early successes throughout the 1970s and 1980s, and in order to provide funds for expansion into international markets, Hi-Tec Sports was floated on the London Stock Exchange in June 1988, and in January 1992 successfully returned to the market by way of a rights-issue, which served to generate additional working capital for further global expansion. By the end of the 1990s, Hi-Tec Sports was a truly global, successful brand and Company. In 2000, the Chairman, Founder and then-majority shareholder, Frank van Wezel, bought back the company from the markets, thus once again making it privately owned and managed.
The company currently employs approximately 500 employees and generates global sales of more than US $250 million.