Company Herno SpA
Country Italy
Email customerservice@herno.it
Telephone +39 0322 77091
Market Segment Premium
Core Business Apparel

Herno Financial Report 2018

 

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Herno SpA doesn't provide the Operating Margin figure for Herno.

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Thousands of EUR20182017Δ
2018/2017
2016Δ
2017/2016
2015Δ
2016/2015
CAGR
Net Sales        

Net Sales by Country

in Thousands of EUR20182017Δ
2018/2017
2016Δ
2017/2016
2015Δ
2016/2015
2014Δ
2015/2014
CAGR
Italy          
Europe          
Japan          
Other Countries          
North America          
 

Herno SpA Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Thousands of EUR20182017Δ
2018/2017
2016Δ
2017/2016
2015Δ
2016/2015
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Thousands of EUR20182017Δ
2018/2017
2016Δ
2017/2016
2015Δ
2016/2015
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Herno website
Herno ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1948
City
Lesa, Novara
Country
Italy

Founder

Giuseppe Marenzi
Alessandra Diana

Designer

Team of designers

Profile

Year 1948: Mr. Giuseppe Marenzi, elected "Cavaliere del Lavoro" in 1996 by the Italian government for his services to industry, founds Herno and starts producing men raincoats with the technical support and cooperation of Alessandra Diana, his wife.

Alongside the men collection, the firm also develops a women raincoat collection - and expands its distribution in the Italian market in the '50s.

In the '60s Herno widens its offer of products by presenting cashmere coats and specializing in the manufacture of "double face". Obviously for both men and women. The expansion abroad establishes the Herno brand among other European countries.

The women collection is further developed with jackets, tailleurs and dresses in the '70s, while the men collection continues with their specialization of outerwear. Mr. Marenzi is one of the first in Italy to approach the Japanese market, which is set to be the main market for the company. In 1971 the first Herno boutique opens in Osaka.

With the widening and consolidation of both collections and distribution, Herno lands in the United States in the '80s.

Further progress of the distribution in the main markets is achieved in the '90s. Besides the activities directly involved with the brand Herno, the company opens a strictly industrial branch dedicated to the sourcing area, producing high level productions for famous griffe of the luxury world.

In the 2000s a new consciousness of the great potential of the company's tradition is born. Products now carrying the Herno label become a fusion of tradition and modernity, thanks to a commitment to advanced research in performance, engineered and hi-tech fabric.

Business Strategy

Market Positioning

Premium

Core Business

Apparel

Target

Men
Women
Kids

Product Categories

Apparel
 

Herno SpA profile

Name Herno SpA
Website herno.it/
Country Italy
VAT Number 00080630031
Telephone +39 0322 77091
Fax +39 03 73 27 93 23
Date of foundation 1948
Type of Company Private

Headquarters

Via Opifici 100, Lesa, NO 28040

Ownership (Top Shareholders)

Cantiere Maggiore Srl: 81%
Herno SpA: 10%
Giorgio Alessandro Rocco Marenzi: 4.4%
Massimo Marenzi: 4.2%
Claudio Marenzi: 0.4%

Herno SpA Brands

 

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