Helveco
Accessories / Watches
1939 was the year that Arthur Imhof, who was then the managing director of the "Manufacture de pendulettes d'art Arthur Imhof", launched a brand "which would go down in history of Swiss watch makin...
1939 was the year that Arthur Imhof, who was then the managing director of the "Manufacture de pendulettes d'art Arthur Imhof", launched a brand "which would go down in history of Swiss watch making". He called it HELVECO in reference to the old name of his mother country, Helvetia, attributed to it when it was founded in 1291 and used until the creation of Switzerland that has succeeded so well from the 17th century up until the present day in turning the craft and skill of watch making into a true art. As soon as they appeared on the market, HELVECO clocks and watches gained a reputation for excellent quality. Although at first the timepieces only indicated the hours and minutes, many special devices were subsequently added such as striking mechanisms and alarms, thanks to which they became references of both beauty and technology not only in Europe, but also in Asia, Japan and North and South America. In 1998, HELVECO was adopted by the Swiss Watch Trading Co. that has set itself the aim of perpetuating the approach adopted by the founder of HELVECO located in Biel (Bienne), at the heart of an area of Switzerland which has produced generations of master watchmakers, HELVECO is the heir guarantor of Imhof's watch making skill. Emphasizing on every small detail and aiming at technical perfection, the brand also pays attention to the beauty of it's products and the choice of materials used. HELVECO is indeed a Brands that typifies the distinction and high quality of Swiss watch making. In the year 2004, HELVECO was acquired by Chronograph Int'l Co., established by it's present managing director – Mr. Rabih Aljord, who took charge of reviving the brand by bringing more life using different concept designers from various European countries the aim of which is maintaining the true European spirit. Besides the use of a Swiss designer who has a touch from the brands design origin, a French and an Italian designer were involved to complete the elements of beauty, luxury and precision. As of 2006, the injection of life to the HELVECO brand was then made possible by taking decision of adding writing instruments, leather goods and accessories and forming the new product mix that gives it a unique character.Brand Details
Founder
Arthur Imhof
Brand Strategy
Market segment
Bridge
Core business
Watches
Targets
Men, Women
The financial data for this brand is limited.
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