Helmut Lang
Accessories / Apparel / Bags / Denim / Fragrance / Shoes
Relaunched in 2007 after changing hands from Prada to Link Theory Holdings, and without its legendary namesake at the creative helm, Helmut Lang now exists as a more affordable label than the luxur...
Relaunched in 2007 after changing hands from Prada to Link Theory Holdings, and without its legendary namesake at the creative helm, Helmut Lang now exists as a more affordable label than the luxury brand of yore. Helmut Lang defined luxe minimalism in the nineties (along with Jil Sander, Prada, and Calvin Klein). Lang focused on sharply cut suits and trousers, with references to the kinkier side of fashion via bondage pants or leather harnesses worn over T-shirts. His suits, and later his phenomenally popular jeans, became a uniform for power brokers in creative industries like film, art, advertising, and fashion. The new creative directors of the brand, CFDA runners-up Nicole and Michael Colovos, emphasized denim in their previous line, Habitual, and were tapped to run the Helmut Lang brand because of their combination of “street edge” and femininity.Brand Details
Founder
Helmut Lang
Designer
Nicole and Michael Colovos
from
2006to
2016Isabella Burley, editor in residence
from
March 2017to
Janurary 2018Mark Howard Thomas, menswear
from
October 2017to
October 2019Alix Browne, editor in residence
from
January 2018to
PresentPeter Do
from
May 2023to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
Helmut Lang Flash News
Helmut Lang Revenue and Financial Report 2022
Last fiscal year ended on December 31, 2012