Havaianas
Shoes
Havaianas is a Brazilian sandal brand (also known as Flip-flops or thongs) that is exported internationally, for example, being featured at several stores in the United States and the Philippines. ...
Havaianas is a Brazilian sandal brand (also known as Flip-flops or thongs) that is exported internationally, for example, being featured at several stores in the United States and the Philippines. Since their creation in 1962, more than two billion pairs have been manufactured. Havaianas' design is inspired by the Japanese rice straw and wood zori sandals used with kimono. They employ a simple, functional design, sometimes featuring a small symbol such as the Brazilian flag on the strap. The name Havaianas, Portuguese for Hawaiians, refers to the popular vacation destination.Brand Details
Founder
Douglas Fraser & Sons
Brand Strategy
Market segment
Mass Market
Core business
Shoes
Targets
Men, Women, Kids
Havaianas Latest News
Havaianas x Centara
Havaianas Thailand collaborates with Centara Grand Mirage Beach Resort in Pattaya to offer personalised hands-on activities such as “Make Your Own Havaianas” flip-flop-making sessions.
Havaianas x Maison Kitsuné
Havaianas collaborates with Maison Kitsuné to release a range of flip flops, featuring Japanese art and the South American leisureness.
Havaianas Owner Faces Sales Decline
Alpargatas, the owner of Havaianas, faces a drop of 17,8% in Q3 revenue with a net loss of 8.5 million Brazilian real.
Havaianas goes phygital
Havaianas goes phygital by collaborating with Fortnite, popular online battle royale game.
