Company H&M Group
Country Sweden
Telephone +46 (0) 8 796 55 00
Market Segment Mass Market
Core Business Apparel

H&M Financial Report 2018


H&M Group Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of SEK20192018Δ
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of SEK20192018Δ
Current Assets        
Total Assets        
Current Liabilities        

Net Sales by Country

in Millions of SEK20192018Δ
Other Countries          
United States of America          
United Kingdom of Great Britain and Northern Ireland          
Russian Federation          

Official Websites

H&M website
H&M ecommerce

Official Social Media

Brand Description




Erling Persson


Ann-Sofie Johansson, Creative Advisor
2008 - Present
Pernilla Wohlfahrt, Design Director
2015 - Present


H&M offers a broad and varied range that allows customers to find their own personal style. The collections are created with H&M's broad clientele in mind and the aim is to satisfy many different tastes and requirements.H&M is aimed at everyone with an interest in fashion. Customers should always be able to find clothes and accessories at H&M for every occasion.
The collections are extensive and new items come into the stores every day.H&M is driven by strong values such as simplicity, continuous improvement, team spirit, cost-consciousness and entrepreneurship.
H&M's own designers interpret fashion trends and create fashions that are accessible to all. The stores are revitalised daily with new items.
Quality is a central issue, from the idea stage all the way to the end customer. The quality work includes extensive testing, as well as ensuring that the goods are produced with the least possible environmental impact and under good working conditions.
H&M does not own any production factories. Production of goods is outsourced to independent suppliers, primarily in Asia and Europe, through H&M's local production offices. Nor does H&M own any of its stores.
Instead H&M rents store space from international and local landlords.
Growth target: H&M's growth target is to increase the number of stores by 10 - 15 percent per year, while increasing sales in comparable units. The growth, which will be financed entirely with the company's own funds, will proceed with an emphasis on quality and continued high profitability.

Business Strategy

Market Positioning

Mass Market

Core Business




Product Categories

Underwear & Lingerie

H&M Group profile

Name H&M Group
Country Sweden
VAT Number SE556042722001
Telephone +46 8 796 55 00
Fax n.a.
Date of foundation 1947
Type of Company Listed


Master Samuelsgatan 46 106 38 Stockholm Sweden

Ownership (Top Shareholders)

Stefan Persson and family: 37.69%
Lottie Tham and family: 5.32%
Alecta Pensionsförsäkring : 3.65%
Swedbank Robur fonder : 2.55%
JP Morgan Chase Bank : 2.34%

H&M Latest News

Arket to launch first physical store outside Europe
H&M group's brand Arket to launch first physical store outside Europe
H&M Looop Machine recycling
Customer's at H&M Stockholm store will be able to see their old jumper being knit into new ones with with the Looop machine, blending sustainability with technology.
H&M group to close 170 stores this year
H&M Group, which also includes brands such as COS, Weekday and Monki, is to permanently close 170 stores in total, in a move that could result in hundreds of job cuts. The chain said it's shifting its focus to online after sales fell 50% during the pandemic. In a company statement, H&M said it saw a 23% net decrease in sales for the first half of the year and a 50% decrease in sales for the second quarter.
H&M x Chimi Collab
Eyewear brand Chimi and H&M have collaborated for men's capsule collection.

More about eyewear market
H&M ranked most sustainable for textiles
H&M has topped the ranking for global non-profit Textile Exchange for most sustainable textiles. The brand has launched a new eco swim collection with UK surf collective Women + Waves.

Read more about sustainable textiles
H&M has launched Coolmax fabric for men
H&M has launched Coolmax fabric for men which keeps the wearer 'cool' while wearing it. Coolmax is a technical fabric “that takes moisture away from the body, keeping the wearer cool and dry”.

More about Innovation in Fashion
H&M Group opened ecommerce sites in more countries
H&M Group opened e-commerce sites in new European markets like Estonia, Latvia, Lithuania, Luxembourg and Croatia.

Discover More
H&M, Hugo Boss and Inditex have an increase in online sales.
H&M, Hugo Boss and Inditex have seen an increase in online sales, as customers spend more through e-commerce during lockdown.

h-m hugo-boss zara
Helena Christensen and H&M
Model and photographer Helena Christensen and H&M are coming together to launch a collection of tees and hoodies. 


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