H&M
Market Segment
Mass Market
Core Business Apparel
Core Business Apparel
H&M Financial Report
H&M Updates
H&M Group Financial Report 2021
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of SEK | 2021 | 2020 | Δ 2021/2020 | 2019 | Δ 2020/2019 | 2018 | Δ 2019/2018 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Total Revenue | ||||||||
| Cost of Sales | ||||||||
| Gross Profit | ||||||||
| Operating Income | ||||||||
| Net Income |
Balance Sheet Highlights
| in Millions of SEK | 2021 | 2020 | Δ 2021/2020 | 2019 | Δ 2020/2019 | 2018 | Δ 2019/2018 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Current Assets | ||||||||
| Total Assets | ||||||||
| Current Liabilities | ||||||||
| Equity |
Revenues by Country
| in Millions of SEK | 2021 | 2020 | Δ 2021/2020 | 2019 | Δ 2020/2019 | 2018 | Δ 2019/2018 | 2017 | Δ 2018/2017 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|
| Other Countries | ||||||||||
| Germany | ||||||||||
| United States of America | ||||||||||
| United Kingdom of Great Britain and Northern Ireland | ||||||||||
| France | ||||||||||
| Sweden | ||||||||||
| Russian Federation | ||||||||||
| China | ||||||||||
| Italy | ||||||||||
| Spain | ||||||||||
| Netherlands | ||||||||||
| Switzerland | ||||||||||
| Norway |
H&M Group Annual Report
Official Websites
Official Social Media
Brand Description
Establishment
Year
1947
City
Västerås
Country
Sweden
Founder
Erling Persson
Designers
Ann-Sofie Johansson, Creative Advisor
2008 - Present
Pernilla Wohlfahrt, Design Director
2015 - Present
Profile
H&M offers a broad and varied range that allows customers to find their own personal style. The collections are created with H&M's broad clientele in mind and the aim is to satisfy many different tastes and requirements.H&M is aimed at everyone with an interest in fashion. Customers should always be able to find clothes and accessories at H&M for every occasion.
The collections are extensive and new items come into the stores every day.H&M is driven by strong values such as simplicity, continuous improvement, team spirit, cost-consciousness and entrepreneurship.
H&M's own designers interpret fashion trends and create fashions that are accessible to all. The stores are revitalised daily with new items.
Quality is a central issue, from the idea stage all the way to the end customer. The quality work includes extensive testing, as well as ensuring that the goods are produced with the least possible environmental impact and under good working conditions.
H&M does not own any production factories. Production of goods is outsourced to independent suppliers, primarily in Asia and Europe, through H&M's local production offices. Nor does H&M own any of its stores.
Instead H&M rents store space from international and local landlords.
Growth target: H&M's growth target is to increase the number of stores by 10 - 15 percent per year, while increasing sales in comparable units. The growth, which will be financed entirely with the company's own funds, will proceed with an emphasis on quality and continued high profitability.
Business Strategy
Core Business
Apparel
Target
Men
Women
Kids
Product Categories
Accessories
Apparel
Bags
Denim
Shoes
Underwear & Lingerie
H&M Group profile
Telephone
+46 8 796 55 00
Fax n.a.
Date of foundation 1947
Type of Company Listed
Fax n.a.
Date of foundation 1947
Type of Company Listed
Headquarters
Ownership (Top Shareholders)
H&M Group Brands
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