Guy Laroche
Accessories / Apparel / Bags / Shoes
Guy Laroche was a French fashion designer and founder of the eponymous company. Guy Laroche was born in La Rochelle, near Bordeaux, France in 1923. He went to Paris at an early age and worked wit...
Guy Laroche was a French fashion designer and founder of the eponymous company. Guy Laroche was born in La Rochelle, near Bordeaux, France in 1923. He went to Paris at an early age and worked with a milliner. After World War II, he spent 2 years in New York as a milliner on 7th Avenue. On his return to Paris, in 1949, he joined JEAN DESSES where he worked for 8 years. In 1955, he visited the U.S. to investigate new ready-to-wear manufacturing methods. 1956 or 1957, he founded a high-fashion atelier at 37 avenue Franklin Roosevelt, Paris. In his first collection that was favorably received, he reintroduced vibrant colors such as pink, orange, coral, topaz and turquoise. He was known for his skilful cutting and tailoring. His early work was influenced by Balenciaga, but he later gave that formality a lively freshness, cultivating popularity with younger women. His clothes also featured plunging neck and back lines. Known as being humble and gracious—as opposed to the haughty nature of most Parisian designers—he designed haute-couture but practical clothing for women. He is particular remembered for his empire-line dresses with material gently gathered into raised waistbands, as well as his tailored pantsuits.Brand Details
Founder
Guy Laroche
Designer
Marcel Marongiu
from
2007to
currentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
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