Company LVMH Moët Hennessy - Louis Vuitton
Country United States
Email n.a.
Telephone +1 212 931 2400
Market Segment Prestige
Core Business Beauty

Guerlain Financials

 

Guerlain Financial Report

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

LVMH Moët Hennessy - Louis Vuitton doesn't provide the Operating Margin figure for Guerlain.

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20172016Δ
2017/2016
2012Δ
2016/2012
2011Δ
2012/2011
CAGR
Net Sales        
Operating Income        
 

LVMH Moët Hennessy - Louis Vuitton Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20182017Δ
2018/2017
2016Δ
2017/2016
2015Δ
2016/2015
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20182017Δ
2018/2017
2016Δ
2017/2016
2015Δ
2016/2015
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Net Sales by Country

20182017Δ
2018/2017
2016Δ
2017/2016
2015Δ
2016/2015
2014Δ
2015/2014
CAGR
Asia          
United States of America          
Europe          
Other Countries          
France          
Japan          

LVMH Moët Hennessy - Louis Vuitton Annual Report

Official Websites

Guerlain website
Guerlain ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1828
City
Paris
Country
France

Founder

Pierre-Francois Pascal Guerlain

Designer

Profile

In 1828, Pierre-Francois Pascal Guerlain set up the perfume business that bore his name in a small shop near the center of Paris. Guerlain created one-of-a-kind fragrances with his two sons, Gabriel and Aimé, at his side, and had enough business to open a flagship store in Paris in 1840. Thirteen years later, Pierre-Francois made his most popular fragrance yet, Eau de Cologne Impériale, which impressed the French royal family so much that he soon gained the title of His Majesty’s Official Perfumer, and began creating custom perfumes for other members of royalty, such as England’s Queen Victoria.

Following this great success, Guerlain’s founding father passed away in 1864, leaving the house of perfume to his sons. At this point, Gabriel Guerlain took on a management and business role, while his brother Aimé inherited the title of master perfumer. Aimé Guerlain came up with several popular fragrances in the latter half of the 19th century, including Fleur d’Italie in 1884 and the famous Jicky in 1889.

The third generation of Guerlain perfumers was replenished by Gabriel Guerlain’s two sons, Jacques and Pierre, with Jacques the next in line to inherit the master perfumer role. In the last decade of the 1800s and up through 1955, Jacques Guerlain put together some of Guerlain’s most well-known and successful fragrances of all time, including Mitsuoko in 1919 and Shalimar in 1925.

Jean-Paul Guerlain was the last family master perfumer. He retired in 2002, but continued to serve as advisor to his successor until 2010, when racist remarks made on French television by Guerlain regarding the racial inspiration for his scent Samsara, led to his termination. With no heir from inside the family to take over, the role of master perfumer is no longer tied to family succession.
In a decision widely seen as a break with tradition, the Guerlain family sold the company to the luxury goods conglomerate Moët Hennessy Louis Vuitton (LVMH) in 1994. Though Jean-Paul Guerlain remained as an in-house perfumer until 2002, other perfumers were brought in after 1994 to compose perfumes for Guerlain, and Jean-Paul had to submit his compositions against those of others. Fans of the house viewed the LVMH purchase as a step towards the cheapening and commercialization of the legendary firm's legacy.

In May 2008, Thierry Wasser was named the in-house perfumer for Guerlain. Wasser, a Swiss perfumer who used to work for Firmenich, created Iris Ganache (2007) and Quand Vient la Pluie (2007) for Guerlain before his appointment the following year. Jean-Paul Guerlain is staying on in an advisory consultant role, both for fragrance design and ingredients. Wasser will work closely with Sylvaine Delacourte, Guerlain's Artistic Director.

Business Strategy

Market Positioning

Prestige

Core Business

Beauty

Target

Women

Product Categories

Fragrance
Make-up
Skin Care
 

LVMH Moët Hennessy - Louis Vuitton profile

Name LVMH Moët Hennessy - Louis Vuitton
Website lvmh.com
Country France
VAT Number FR775670417
Telephone +33 1 44 13 22 22
Fax +33 1 44 13 22 23
Date of foundation 1987
Type of Company Listed

Headquarters

22, avenue Montaigne Paris, 75008

Ownership (Top Shareholders)

Groupe Arnault Sas : 46.5%
Foreign institutional investors : 27.2%
French institutional investors : 15.9%
Individuals : 4.9%
Treasury stock : 1.9%
Bulgari Family: 3.6%

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